01
Agenda Setting
Listen to cultural communities, research emerging challenges, articulate shared positions, and bring the cultural perspective into AI governance and public debate.
Alliance for Culture & AI
Culture and AI need a common ground.
We build a platform for dialogue, representation, and collective action at the intersection of culture, technology, and society.
Culture
Technology
Society
01 / Why this matters
The question is no longer whether culture and AI will meet.
Culture is central to how Europe and the world understand themselves.
At the same time, artificial intelligence is transforming the ways culture is created, distributed, experienced, and valued.
Its potential is enormous. So are the questions it raises.
Who shapes the systems that shape culture? Whose work and knowledge are represented? How can innovation expand cultural participation without reducing culture to scalable content?
These are not questions that culture, technology, business, or public institutions can resolve alone.
They require a space for informed disagreement, shared responsibility, and meaningful consensus.
The growing tension between technological acceleration and cultural responsibility calls for new forms of dialogue and collective action.
02 / What we do
A platform for representation, dialogue, and action.
The Alliance is an emerging non-profit initiative based in Vienna,
Austria. We bring together cultural practitioners, institutions,
researchers, entrepreneurs, technologists, and other stakeholders
to shape more responsible and mutually beneficial relations
between culture and artificial intelligence.
02
Production
Create and support projects, formats, experiments, and collaborations that explore what culture and technology can produce together.
03
Education
Develop a responsible and multifaceted mindset for AI use, enabling cultural and societal actors to engage with technology critically and creatively.
04
Dialogue & Mediation
Connect people and institutions across different interests, translate concerns, and create conditions for productive disagreement.
05
Common Ground
Identify shared principles and mutually acceptable solutions that allow culture, technology, and society to move forward together.
06
Collective Capacity
Build connections, knowledge, and collaborative capacity across Europe and beyond.
03 / Vision
A world where culture remains a source of human growth, meaning, and fulfilment.
Our vision
We envision a world where every person can engage with culture
and draw from it opportunities for learning, self-expression,
connection, and personal growth.
Our belief
We believe technology, when stewarded responsibly, can help make
culture more accessible, more diverse, more participatory, and
more meaningful at a planetary scale.
04 / Manifesto
Culture gives technology meaning.
Technology gives culture new possibilities.
We work for
- Experiences, formats, and languages that neither culture nor technology could produce alone.
- Technology development rooted in imagination, ethical thinking, and human values.
- Creators and communities sustaining and amplifying their work.
We stand against
- Concentrations of power that limit creative agency and participation.
- The appropriation of creators' work and cultural value.
- The reduction of culture to scalable content and diverse experiences to standardised formats.
- The misuse of technology that undermines meaning, autonomy, and cultural plurality.
05 / How we work
From divided positions to shared understanding.
Consensus does not mean that everyone starts from the same position. It means creating the conditions for different perspectives to be heard, examined, challenged, and brought into constructive relation.
01
Listen
Gather diverse experiences, concerns, and ambitions.
02
Understand
Research cultural, technological, economic, and social dimensions.
03
Convene
Bring stakeholders into meaningful dialogue.
04
Find common ground
Identify shared interests and workable principles.
05
Act
Turn collective insight into projects, education, and advocacy.
06 / Ecosystem
A conversation that needs everyone at the table.
We bring together perspectives that are too often addressed separately.
✳
Cultural practitioners
Artists, designers, writers, musicians, performers, curators, producers, and creative communities.
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Cultural institutions
Museums, theatres, festivals, foundations, educational organisations, and public cultural bodies.
⌁
Technology & AI
Developers, researchers, companies, infrastructure providers, and technology communities.
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Policy & society
Policymakers, researchers, educators, civil society, and people shaping the public interest.
07 / Initiatives
From conversation to action.
We are developing a programme of research, public dialogue,
collaborative experimentation, and educational activities to bring
the Alliance's mission into practice.
Agenda Setting
Research & Position Papers
Listening to cultural communities and translating their perspectives into shared positions.
Dialogue
Public Conversations
Creating spaces for informed debate across culture, technology, and society.
Production
Culture × AI Labs
Exploring new creative formats, tools, and models through experimentation.
Education
Responsible AI Learning
Building critical, creative, and responsible approaches to AI use.
Advocacy
Policy Engagement
Bringing the interests of culture and society into AI governance conversations.
Collaboration
New Models
Connecting artists, institutions, founders, and researchers to build what comes next.
08 / Get involved
Help shape the conversation.
The future of culture and AI will be shaped by the people who
take part in the conversation. We are building the Alliance and
welcoming people who want to contribute to its development.
09 / About
Built across disciplines.
The Alliance is an emerging non-profit initiative based in Vienna, Austria.
It is being developed by the people behind CultTech — a team with experience across culture, technology, entrepreneurship, research, and social initiatives.
We bring these perspectives together to build a platform for meaningful dialogue and collective action.
Based in Vienna. Connected to Europe. Open to the world.